https://www.podbean.com/media/share/pb-qbh3t-1baba35
Pretty Driven Founders Ellie & Erica on Women’s Motorsports Merch, the Paddock Purse, and Dream Collaborations Host Abby Meyer Proctor and Sara interview Ellie and Erica, founders of Pretty Driven, a women-owned motorsports lifestyle brand created to fill the gap in feminine, thoughtfully designed racing merch “by women for women” rather than as an afterthought. They discuss the name’s meaning—being both pretty and driven—plus design lessons learned, community polling, and a focus on durable, high-quality products over fast fashion. Key items include the Paddock Purse (RFID lined, lockable zipper, multiple colors and gold/silver hardware), necklaces (Pretty Driven Cascade, Box Box, Pinnacle of Racing), rings (“Look good/Drive fast”), silk twill scarves themed around F1 race stamps, and accessories like pins, stickers, and keychains (“Dangerous Curves”). They share strong launch results (4,000+ email sign-ups, ~60 orders in the first hour, 200+ orders total), future plans for inclusive sizing in clothing, dream collaborations with female drivers/F1 Academy, a Black Friday–Cyber Monday 15% code, and plans to attend the Las Vegas Grand Prix with meetups.
00:00 Welcome and Guests
00:39 Origin of Pretty Driven
01:53 Name and Mission
02:33 Designing for Women
06:22 Racing Roots and Favorites
09:03 Launch Wins and Growth
11:22 Dream Collabs and Vision
13:37 Paddock Purse Deep Dive
18:36 Inclusive Sizing Plans
20:37 Silk Twill Scarves Story
24:39 Quality Over Fast Fashion
26:27 Product Line Rundown
29:55 Mix And Match Colors
31:13 Pins Stickers Keychains
31:57 Earrings And Accessories Ideas
33:34 Where To Shop And Connect
34:46 Black Friday Deals Talk
36:54 Dream Races Monaco Indy
41:47 Merch Expansion Brainstorm
43:37 Motorsport Hot Takes
51:19 Vegas GP Meetup Plans
53:10 Final Wrap And Thanks
